Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.

Max and Dave Cover:

• His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships
• Challenges and advice for hiring in international markets
• The shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approval

Timestamps

• (00:00 ) - - Intro
  


• (06:16 ) - - The US Approach to Marketing
  


• (09:04 ) - - Max’s Initial Agency Skepticism
  


• (12:15 ) - - B2B Marketing Strategies for Dutch Tech Companies
  


• (14:14 ) - - Challenges of Expanding SaaS in EU Markets
  


• (18:30 ) - - How to Effectively Use Local Expertise
  


• (23:53 ) - - Building Your First Customer Playbook
  


• (27:37 ) - - Creating a Long-Term Strategy for New Markets
  


• (30:17 ) - - Branding and International Expansion
  


• (36:34 ) - - Challenges of Hierarchy in Large Organizations
  


• (38:00 ) - - Multiple Layers of Approval and In-authentic Content

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